You’re an online entrepreneur. Here is an updated list of the products I use every day and recommend. I am an affiliate for some or all of these products which means that at no additional cost to you, I might make a commission if you purchase something via my link. But then again I might not. It all depends on how the cookie crumbles.
I update this page quite often so you can be sure it is a list of the products I am currently using and having success with.
Pay Less For Great Products and Software
Everyone who builds websites or markets online should be signed up to AppSumo’s Deals. You get access to amazing offers on software and marketing products – often for small, one-time lifetime payments. For example I have a lifetime deal that I paid $39 for, that normally costs $89 per month. They also offer many products for free. You can’t lose.
Build WordPress Sites Easily
Beaver Builder is a page builder that comes as either a complete WordPress theme – in which case you would ditch your current theme and use it instead, OR as a plugin that you can use on any WordPress theme. If you like the idea of a page builder, this is the one to use. I recommend this software to anyone who can’t or prefers not to build pages using HTML and CSS. LOL.
Site SEO Analysis – SEMRush
SEMRush provides the online marketer with all the competitive data you need to inform your decisions. You can analyse traffic and keyword data on other people’s websites. You can do keyword research based on the keywords your competitors rank for. You can set up projects to monitor site health and growth over time. And if you provide web design or SEO services, you can use SEMRush to provide prospective customers with site reports to help them choose you for their next web project.
Better List Sign Up – OptinMonster
Lead collection software with three levels to choose from. I’ve bought the PRO version which is the one you should get. I’ve been impressed with how it allows me to select the right optin mechanism for the job. You can for example, build high-converting forms easily, convert abandoning visitors, do A/B testing of forms, easily setup two step optins, have full-screen welcome gates, increase mobile conversions, setup unobtrusive floating sign up bars.
The BEST Keyword Research Tool – SECockpit
I use this Keyword research tool every day. It is without doubt, the best one I have ever used. SECockpit was created by Swiss Made Marketing. Probably the fastest and most comprehensive keyword research tool available. It saves you a LOT of time and discovers hundreds of keywords and their complete analysis faster than any other tool. You can also use it to find out if the niche you have chosen to promote, is commercially viable online.
An Essential WordPress/Genesis Plugin – Genesis Extender
Genesis Extender will change your approach to Genesis child theme enhancement. The plugin allows you to add CSS and PHP to your Genesis site and makes for much easier modification of your theme, once you know how. But what if you don’t know how? No worries. Just sign up to our list here our list here where you’ll get a free eBook on how to use our plugin, Genesis Club Lite, and also regular step by step instructions to help you make the best use of Genesis Extender for cool theme modifications.
Fast, Secure WordPress Hosting – WP Engine Discount
I host all my sites at WP Engine. They have excellent technical support and relieve me of the responsibility of worrying about the security or the hacking of my site. If your site is hacked WP Engine will fix it. Site speeds are excellent too with built-in caching at the server end and CDN options. SSL is easy to set up. If you love fiddling about with the tech end of hosting go elsewhere. If you want to forget all that get a WP Engine discount here.
Easy Web Stats – Clicky
Clicky provides real time analytics for your site which are easier to read than Google Analytics. Clicky allows you to see every human visitor and every action that they take on your site. You can analyze each visitor individually and see their full history. You can even set a sound to go off when new visitors land. Free for one site, up to 3000 views per day.
Track And Optimise Your Marketing – Clickmagick
Clickmagick is by far the most accurate and simple way to track your clicks. These can be clicks on your affiliate links from paid or organic traffic, or on links that you need to control. Clickmagick has lots of built-in tools and is the most cost-effective click tracker, link masker and link redirection tool on the market. It’s got all the advanced features you’ll ever need. No matter where you get your traffic, this is a MUST HAVE tool.
Build Your List – Aweber
Aweber allows you to place sign-up boxes on your website and have people who sign-up added to your list. Aweber is easy to use with a drag and drop interface. One of the best things about Aweber is their blog which is full of useful tips and techniques for building your list. Many marketers use Aweber and I have used it for the last 7 years. However I am now transitioning to …. (see below)
Build A Better List – Active Campaign
Active Campaign is my absolute favourite email marketing system. Aweber is good if you’re a beginner, but if you are looking for the crème de la crème of email marketing, use Active Campaign instead. It’s easy to use. You can get started for as little as $9 per month and they have a two week free trial. ActiveCampaign is also the best choice if you want to run a membership site on WordPress.
Build Genesis Sites More Easily – Genesis Club Pro Plugin
The Genesis Club Pro plugin is our creation and was made as a time-saving plugin. It allows us to make lots of additions to a Genesis site that we’d otherwise have to code each time. We are always releasing plugin updates with new and useful functions. If you use this plugin and Genesis Extender you can turn out good-looking, effective sites very quickly.
Build Traffic Fast – Upviral
Upviral is the missing piece from your marketing campaign. Go to their website and watch the video. If you’re ready to build out your web marketing efforts then you almost certainly need this software. Although you might start with nothing, you can grow your lists quickly or build traffic into a funnel quickly. All you need is a good offer and something to give away for free that your audience would appreciate. Sign up for and view their webinar replay for full details.
Make Your Own Images – Photoshop
Photoshop is an essential tool if you are a WordPress user or an online marketer. It is now accessible to anyone for a low monthly subscription. All you need is the photography package which is available at under $10 per month. With this you will have the latest version of Photoshop Creative Cloud at your fingertips at all times. There are plenty of Photoshop tutorials online and I publish some here from time to time.
Speed Up Your WordPress Site
WP Rocket is a WordPress plugin that enhances the performance and speed of your site. Unlike caching plugins it does a much more comprehensive job of optimising your site and even makes a difference to sites hosted on WP Engine where caching plugins are not required. This is a high quality plugin; probably the best performance plugin available.